Privacy Policy

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SR 54 COFFEE & TEA PRIVACY POLICY UPDATED - MAY, 2025

This SR 54 Coffee & Tea, LLC Privacy Policy explains our practices, defines our users’ (“you” or “your”) privacy options, and describes how your information is collected and used by SR 54 Coffee & Tea, LLC (“we,” “us,” “our,” or “SR 54 Coffee & Tea”).

By using the SR 54 Coffee & Tea website or any of our applications, products, services, features, tools, or resources, you agree to the terms of this Privacy Policy and our Terms of Use.

This Privacy Policy governs your use of the SR 54 Coffee & Tea website at https://sr54coffee.com/ (“Site”), and any information we may access through social media platforms such as Facebook, Instagram, LinkedIn or Twitter. Our mobile application is governed by our Mobile Privacy Policy. For the purposes of this Privacy Policy, we will refer to all of these access points as the SR 54 Coffee & Tea system (“System”). We reserve the right to modify this policy from time to time and will mark new versions with a corresponding effective date. We recommend you visit the SR 54 Coffee & Tea website to review any changes in our current business practices. Your continued use of the System constitutes your agreement to our then-current Privacy Policy.

Our System may contain links to other websites. These websites may have privacy policies different than our Privacy Policy. The System may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media websites is governed by the terms of use and privacy policy of the particular platform.

THE SR 54 COFFEE & TEA FRANCHISE SYSTEM

The SR 54 Coffee & Tea franchise system is a retail network made up of company-operated, franchised, and licensed SR 54 Coffee & Tea businesses. SR 54 Coffee & Tea franchisees own and operate their own individual franchised businesses. SR 54 Coffee & Tea franchise operators are independent third parties and this Privacy Policy does not apply to the privacy practices of any such franchise.

WHAT INFORMATION IS COLLECTED?

We may collect personal information from you on our System, or through any other digital or personal communication between you and the System. Information collected by us is provided by you and may include information such as your name, email address, phone number, and physical address. The System may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested). Additionally, we may collect information regarding the websites you visit and other information, as described in this Privacy Policy.

The information we may collect includes, but may not be limited to:

• Your email address to register to receive our SR 54 Coffee & Tea newsletter and other company related updates, promotions, opportunities, and materials from us.
• Your username, password, and other information relevant to register for an account with SR 54 Coffee & Tea;
• Your name, email, address, and birthdate to participate in the SR 54 Coffee & Tea loyalty programs;
• For potential franchisees, your contact and financial information, such as your first name, last name, email address, current job title, physical address, general financial information, such as liquidity, assets, and net worth, and other information relevant to your qualifications for a SR 54 Coffee & Tea franchise;
• For potential franchisees, information included in a Franchise Inquiry Form, such as your preferences for location, time of opening, how you heard about SR 54 Coffee & Tea franchises, and details regarding your interest in applying for a SR 54 Coffee & Tea franchise;
• For job applicants, contact information, disclosures, employment history, education, resumes/cover letters, and references, and other information relevant to your qualifications for an employment position with SR 54 Coffee & Tea;
• Any information you provide when sending a message or contacting us using our Contact Us option on the SR 54 Coffee & Tea website
• Your transaction history relating to the use of our products and services;
• Your credit card and other payment information to process your purchases;
• Information regarding your browser and other technical specifications required to use our Site;
• Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Site, to collect information on you, and to improve our Site.
• Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites; and
• Log data, or data your browser sends to us, that may include information such as your Internet Protocol (“IP”) address, browser version, pages of our site visited, time and date of those visits, time spent on those pages, and other statistics to measure our website traffic and to help provide a more personalized experience.

HOW IS USER INFORMATION USED AND SHARED?

We collect information about you in order to provide you with services and products, and also to collect information that is necessary for the System to work properly. We use personal information about our users for a variety of purposes related to our business, including but not limited to:

• Allowing you to receive information from us regarding SR 54 Coffee & Tea products, programs, or services;
• Tracking information about your visits to our Site or use of the System to allow us to provide better service;
• Using certain online preferences in the aggregate across all users to evaluate the System and develop additional products and services to offer;
• Sending or initiating direct marketing programs, such as newsletters or information about new products or services we are offering;
• Processing your franchise inquiry and contacting you regarding potential franchise opportunities with SR 54 Coffee & Tea;
• For potential franchisees, information may be shared with affiliates and service providers as part of SR 54 Coffee & Tea consideration of your franchise inquiry or application, including for criminal and other background checks;
• Sharing information with our franchisees regarding your requests on the Site;
• Processing your job applications by sharing with the hiring manager, franchisee, and/or other members of the SR 54 Coffee & Tea management team and contacting you regarding employment opportunities;
• Contacting you regarding an inquiry on the System that you have initiated;
• Using content from social media platforms where you discuss our products or use a hashtag related to our products;
• Providing information about your usage or preferences to our third-party vendors and providers;
• For any other purposes with your consent; and
• Other purposes necessary to carry out our obligations under this Privacy Policy or our Terms of Use.

We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow the third parties we work with to better serve our users.

We may provide user information to third-party service providers or vendors for purposes of, including without limitation, initiating direct marketing programs on our behalf, data tracking, maintenance or development of our System, development of online products, services, or customer service, or new product development, or other contracted promotional opportunities provided to our users. We will not share your information with third parties to directly market their products to you. We may share personally identifiable information with franchisees or our local business partners with whom we collaborate or work with to provide specific services to you. All financial information submitted in connection with a franchise inquiry will be kept confidential.

We may share this information with any subsidiaries, franchisees, licensees, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners. We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal process to establish or exercise our legal rights or defend against legal claims, including those of our franchisees, or as otherwise required by law and to otherwise comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court order, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. Furthermore, we also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena. We may also disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Policy, or as evidence in litigation in which we are involved.

OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS

We and our third party service providers use cookies and other tracking mechanisms, including tracking technologies designed for mobile apps, to track information about your use of our Website. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).

We use a variety of technologies, including cookies, to collect information about your online/mobile activity when you visit our Site(s). Cookies are small text files that a website server stores on your computer or device. They’re typically used to remember your account login preferences, monitor website traffic, provide customer support like live chat and help us better customize our site for your individual preferences.

We may also use a variety of online authentication methods to help us recognize your computer when you come back to our site.

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer's hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website to, among other things, help us manage content, and compile statistics about usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Currently, our systems do not recognize browser "do-not-track" requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions at the Network Advertising Initiative and the Digital Advertising Alliance websites.

We use automated devices and applications, such as Google Analytics, to evaluate use of our Website and, to the extent permitted, our App. We also may use other analytic means to evaluate our services. We use these tools to help us improve our services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display SR 54 Coffee & Tea product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies, third-party cookies, and other tracking technologies, including but not limited to the Double-Click cookie, Facebook Custom Audience, Google Tag Manager, Google Analytics, and Facebook Connect, together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with SR 54 Coffee & Tea products or services. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

TARGETED ADVERTISING AND AD NETWORKS

We may send users targeted ads, including in-App ads and banner ads. In order to do so, we may also work with third party ad networks, analytics companies, channel partners, measurement services and others ("third party ad companies") to manage our advertising on our Website and App and on third party sites, mobile apps and online services. We and these third party ad companies may use cookies, pixels tags, and other tools to collect your IP address, device ID, cookie and advertising IDs, and other identifiers and general location information, as well as information about your use of our Services (and third party sites and services), and, with your consent, your device’s geolocation information. We and these third party ad companies may use this information to provide you with more relevant ads and content and to evaluate the success of our ad campaigns.

You can disable cookies by making the appropriate selection from your browser options to inform you when cookies are set or to prevent cookies from being set. However, if you choose to disable or delete cookies, you may limit the functionality we can provide when you visit our site. You may also opt-out of many third party ad networks and obtain more information about targeting advertising through one of the following links:

www.networkadvertising.org/choices/

www.aboutads.info/choices/

Opting out of one or more ad networks only means that those networks no longer will deliver targeted content or ads to you, but it does not mean you will no longer receive any targeted content or ads on our Website or other web sites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out may no longer be effective.

We may disclose certain information (such as your email address) with third parties so that we can better target ads and content to our users, and others with similar interests on these third parties’ platforms or networks.

THIRD-PARTY LINKS

We may provide links on our Website to third party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites.

SECURITY OF MY PERSONAL INFORMATION

We have implemented safeguards to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your password, phone, mobile device, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

BUSINESS TRANSFERS

We may also disclose your information to a third party as part of reorganization or a sale of the assets of SR 54 Coffee & Tea, or its subsidiaries or divisions or the sale or transfer of any franchisee location to a new franchisee. Any third party to which SR 54 Coffee & Tea transfers or sells the System or related assets will have the right to continue to use the personal and other information that you provide to us.

HOW CAN USERS LIMIT INFORMATION COLLECTED?

By providing information to us or using our System, you are consenting to our use of your data as outlined in this Privacy Policy.

While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:

• You may have your contact information removed from our marketing lists to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us, or by emailing us at sales@sr54coffee.com.
• You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
• You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral Advertising” section.

SECURITY

We maintain administrative, physical, and technical safeguards for all user information collected in our System. However, no method of transmission over the internet, or method of electronic storage, is 100% secure and reliable, and we cannot guarantee its absolute security.

CHILDREN'S PRIVACY

Our Site and System are not designed for children, and we do not knowingly collect information from children under the age of 13. If we discover that a child under 13 has provided us with personal information, we will delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at sales@sr54coffee.com.

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code § 1798.83 permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at sales@sr54coffee.com. At this time, our website does not respond to Do Not Track signals.

YOUR NEVADA PRIVACY RIGHTS

Nevada law permits customers to opt out of the sale of personal information. While we do not sell your personal information, you may still submit a verified request to opt out by contacting us at sales@sr54coffee.com.

PRIVACY RIGHTS FOR RESIDENTS OF VIRGINIA, COLORADO, and CONNECTICUT: Residents of these states may have similar rights under their respective data privacy laws, including the right to access, correct, delete, or opt out of the processing of personal data for targeted advertising or profiling. Requests may be submitted via sales@sr54coffee.com, and we will respond within the time required by applicable law.

YOUR UTAH PRIVACY RIGHTS

Starting December 31, 2024, Utah residents will have privacy rights under the Utah Consumer Privacy Act, including the right to access and delete personal data and opt out of targeted advertising and the sale of personal data. Contact us at sales@sr54coffee.com for inquiries.

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at sales@sr54coffee.com.

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